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Words By Tara Wagner

3 Disastrous Limiting Beliefs of Female Entrepreneurs

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Carl Jung said, “Until you make the unconscious conscious, it will rule your life and you will call it fate.” So in this video, we’re going to talk about three common limiting beliefs of female entrepreneurs that might just be ruling your business. And I’ve got a free tool to help you overcome them. Let’s dive in.

(Watch here or read below.)

3 Disastrous Limiting Beliefs of Female Entrepreneurs Click To Tweet

What’s happening, boss lady? I’m Tara Wagner, your belief breakthrough coach. And I have been working with women for close to a decade now around our limiting beliefs and unconscious blocks, the things that are impacting what we do, what we say, what we think. And I have seen a lot over the years in my clients, in Facebook groups, even in seminars and meetings that I’ve been in.

Today, I want to walk you through just 3 of those limiting beliefs of female entrepreneurs, and at the end of this post, I’m going to give you a free tool that’s gonna help you learn how to start to overcome them.


Now, a lot of people mix up thoughts and beliefs, so let me differentiate what I’m saying when I’m saying those two things.

Thoughts or even mindset, these are conscious things.

Your beliefs are unconscious.

These are the things that we are not often aware of until we really do some work to dive in and understand them.

So I’m actually going to present to you three common thoughts.

These are the surface level conscious thoughts that we might have as well as how they might show up in our life. And then I’m going to present to you what I often find is the underlying unconscious belief beneath each one of them.


Thought number one is there’s not enough.

This could be not enough time, money, clients, opportunities, resources.

If you’ve ever heard yourself saying, “There’s just never enough _________,” you know you struggle with this one. I love the perspective shift that Tony Robbins offers on this, though.

Robbins says, “It’s not about resources, it’s about resourcefulness.”

If somebody else is able to have success doing what you’re doing, then that’s proof enough that this is possible for you.

So instead of focusing on your resources, start focusing on your resourcefulness, your ingenuity, your creativity, and most importantly, your resiliency.

Resiliency is about your ability to come up against a challenge and not see it as a sign that you’re on the right track, or you’re doing something wrong, or there’s something wrong with you.

Resiliency is about your ability to come up against a challenge and not see it as a 'sign'. Click To Tweet

Many people will call this a “scarcity mindset”, this feeling of there’s not enough for me, but I actually want to help you to shift that.

I think what’s more helpful is to realize that you have needs for security and for safety.

When we feel a threat to those needs come up, we will often perceive that as there not being enough for us. There’s not enough time, there’s not enough clients, or not enough opportunities.

And so we perceive that as a threat to our ability to meet our needs.

So although the thought may be, “There is not enough,” the underlying belief that I often find driving these thoughts and these actions and reactions tends to be, “I am not safe or I will not be safe.

It is more about a belief around our security and our safety than it is about what we have available to us or what’s not available to us. Once we feel safe and secure and we’ve shored up that belief, we suddenly start to see that there are a lot more resources. We feel a lot more creative, we feel a lot more adventurous, or daring, or willing to try new things to meet those needs.

Drop me a comment below if, “I am safe,” if security and ease are important needs of yours.

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Thought number two when it comes to limiting beliefs of female entrepreneurs is “Others will ________“.

Others will say this, they’ll do that, they’ll think this, or this might even show up as a question: What will others think? What will others say? What will others do?

Now, here’s where I go back to our needs.

All of us have needs for love, for support, for community, for belonging, and doing something new or outside of the norm of that community can often feel like a threat to those needs. This’ll have us showing up in a very safe way.

We’re not willing to take risks. We’re not willing to do or say something that might potentially offend somebody.

But I think it was Aristotle who said, “To avoid criticism, say nothing, do nothing, be nothing.”

I’m pretty sure that’s not what you want either.

The truth is, we will be criticized. You will have people who are offended by your choices or your opinions. You will have people who think that you are judging them by doing something different. You will also make some friends or family very nervous.

These things are okay.

You can love and be loved without making everybody happy all the time.

You can love and be loved without making everybody happy all the time. Click To Tweet

Which leads me to the most common unconscious beliefs behind these thoughts, “I am unlovable or unloved, unless…I am alone.

Let me tell you, if you feel like you’re struggling with this one, you are most definitely not alone.

This is such a common thing, especially for women, to deal with because we have a deep sense of connection to our community and the people that we love.

But just being aware of when this belief might be playing out for you can serve as a red flag and a warning sign that will allow you to examine it, address it, turn it around, and get yourself on a different track.

Drop me a comment below with, “I am loved,” if community and connection are important needs of yours.


Thought number three when it comes to limiting beliefs of female entrepreneurs is that “In order to succeed, I need to be _______.”

Now, that blank usually relates to something other than who we are, but even the idea of “I have to be authentic” can actually become a limiting belief for female entrepreneurs depending on our version or definition of authentic, especially if authentic doesn’t give us room to grow.


You are the only person you can be, but that doesn’t mean you can’t be the very best version of yourself.

You are the only person you can be, but that doesn't mean you can't be the very best version of yourself. Click To Tweet

So yes, there will be a lot of personal development, and growth, and new skills, and new strengths that you’re going to get to nurture, but that doesn’t mean you have to be anything different than who you already are.

All of these thoughts and ideas tend to stem from the limiting belief of, “I am not enough.”

And let me just tell you right now, oh my goodness, this is the most obnoxious, most common, most persistent limiting belief of female entrepreneurs.

Women in general have been conditioned to not feel like we’re good enough.

We’re constantly seeking approval, and trying to take care of more, and trying to be everything for everyone. And then when we take on a business, it feels like taking on 10 more children, and we feel like we have to love and nurture and be perfect in every single realm of our life.

Drop me a comment below with, “I am enough,” if you are ready to feel good enough all the time.


I promised you a free tool to help you with this and here’s what it is.

I’ve actually put my coaching into a free training, and it’s my goal to get this out to as many female entrepreneurs as possible because I know the change and the healing that happens in families and in communities when women succeed is powerful. And I know the number one bottleneck holding you back from that success is you.

This free coaching is going to:

  • Teach you the only five areas that you need to address to stop holding yourself back
  • Show you the exact same process that I take my clients through to handle any challenge or any stress that comes up in their business or their life
  • And show you how to start changing the way you think, feel, and act

Think of it as Step #1 in overcoming the limiting beliefs of female entrepreneurs.

It’s called From Bottlenecks to Breakthroughs, and you can get it FREE with the button below or learn more here.


Let me know which of these three limiting beliefs you think is the most important for women to pay attention to.

Scroll down to leave your comments!

(Then be sure to share this with other female entrepreneurs you believe in!)


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*This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you. You can read my full disclaimer here.


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Tara Wagner

I’m Tara Wagner, creator of the Breakthrough Boss®. I help small biz owners overcome burnout and create part-time schedules with full-time profits. Not with some new marketing strategy, but with a holistic approach to how you operate.
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How To Upgrade Your Business
So It Doesn't Burn You Out

(3 Mistakes to Correct Right Now)

How to Upgrade Your Business So It Doesn't Burn You Out (3 Mistakes to Correct Right Now)

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