What Is GoHighLevel, and What Can It Do?

Let me put it bluntly: GHL can do a lot. You could easily replace a dozen subscriptions with this one tool. Here’s a taste of what’s built in:

✅ Website builder with beautiful, easy-to-use templates
✅ Landing pages with A/B testing
✅ Sales funnels, webinar funnels, and checkout pages
✅ Forms, surveys, and quizzes with advanced logic
✅ QR codes and chat widgets
✅ Social media planner
✅ Email campaigns and automations
✅ Two-way SMS/text messaging with a real phone number
✅ Trigger links for tracking webinar attendance or actions
✅ Invoicing (including recurring invoices), estimates, contracts, and payment links
✅ Coupons, upsells, order bumps, and abandoned cart tracking
✅ Multi-user booking calendars with automations
✅ Lead management pipelines with automations
✅ Review/reputation tracking and competitor review insights
✅ A fully branded client portal with its own app
✅ Unlimited courses and communities
✅ Mobile app for on-the-go notifications
✅ AI-powered chat agents

The best part? You get all of these tools under a single subscription, with no need to juggle 10–20 different platforms.

So, Can It Really Do Everything Well?

In my experience, GHL delivers incredible value — but like any all-in-one platform, it has its trade-offs. Some features are absolutely top-notch, while others are more “good enough” rather than best in class. That’s normal for platforms trying to cover so many bases.

For me, I love that I can try out features and see what works, without having to subscribe to even more tools. If I need something more specialized later, I can always add that one tool instead of replacing my whole tech stack.

What I Personally Use GHL For

Here’s a quick look at how I use GoHighLevel in my business right now:

✅ Webinar funnel: warm and cold opt-in pages, success and replay pages, plus email and text reminders with automation. I even track attendance through GHL using trigger links.

✅ Lead funnel for my free Skool group: if someone requests my webinar through the group, GHL automatically sends them an invite — no manual follow-up needed.

✅ Future checkout pages: although most of my checkouts are still on ThriveCart (because I have a lifetime license), I plan to move them over gradually as we update funnels.

If you’d like me to break down exactly how I built my six-figure webinar funnel inside GHL in a future video, visit my youtube and leave a comment to let me know. Subscribe to my channel while you are there!

What I’m Not Using GHL For (Yet)

There are a few things I haven’t moved to GHL, and here’s why:

🚫 Client booking calendars: I still use Google for this and don’t book often enough to prioritize switching.

🚫 My course platform: I use Xperiencify because its built-in accountability and motivation tools boost student success, and that’s more important to me than saving money.

🚫 General email marketing: My newsletters and most automations run through ActiveCampaign. For my niche, deliverability matters, and I prefer to keep my cold webinar traffic separated from my warm list to avoid spam flags.

GHL Drawbacks You Should Know

No software is perfect, and GHL is no exception:

⚠️ Billing isn’t purely flat rate: while you pay a monthly fee, you’ll also pay extra for emails and texts you send. It’s less than a penny per message, but costs can add up for high-volume senders.

⚠️ Platform speed: sometimes it’s a bit slow to load. Not enough to frustrate me, but definitely noticeable.

Who Is GoHighLevel Best For?

I think GoHighLevel is a great fit for:

✔ Coaches
✔ Course creators
✔ Service providers
✔ Agencies

It could work for many other business models too, but I can’t speak directly to e-commerce businesses since I haven’t tested it for that. If you have, please share your experience in the comments — it will help other readers!

If you’re brand new to business or you’re tired of piecing together 20+ different subscriptions, I highly recommend testing out their 30-day free trial (which is double the usual length) to really explore what’s possible.

👉 Get the free 30-day trial here

And if you’re already a GHL user, you’ll find a special offer through my link as well.

Final Thoughts

I’m excited to have GoHighLevel as a channel sponsor because I don’t stamp my approval on just anything. I only work with providers I truly believe will take care of my community.

If you’re ready to simplify your business systems, save money, and experiment with one powerful tool, GHL is definitely worth a look.