If you’ve ever felt overwhelmed trying to keep up with posting across Instagram, LinkedIn, YouTube Shorts, Facebook, and more, you’re not alone. Most small business owners end up juggling multiple tools, endless subscriptions, and chaotic workflows just to stay consistent online.
That’s why, during my 90×90 content experiment (90 posts across 90 days), I ran everything through GoHighLevel’s Social Planner. In this blog, I’ll walk you through what I learned about the tool: how it works, the pros and cons, and whether it’s worth adding to your tech stack.
👉 Prefer to watch instead? Click the video below or keep reading for the breakdown.
Why I Chose GoHighLevel Social Planner
I wanted a single tool that would let me plan, batch, and schedule content for multiple platforms without adding another subscription. Since I already use GoHighLevel to run my funnels and automations, their built-in Social Planner made sense to test.
It promised to simplify my workflow: one calendar, one dashboard, one login. But did it actually deliver?
Cost and Setup
The Social Planner comes with the base GoHighLevel subscription. Setup was simple: connect your social accounts, adjust notification settings, and you’re ready to schedule.
It immediately cut down the back-and-forth I used to deal with between separate tools.
Features I Loved
Calendar and List Views: Easy to see what’s going out each week.
Custom Platform Editing: Schedule the same post everywhere but tweak captions for LinkedIn vs Instagram.
Recurring Posts and CSV Uploads: Great for evergreen content.
Templates and Post Libraries: Made repurposing much faster.
For the 90×90 challenge, this saved me hours of admin time.
The Drawbacks
It’s not perfect. I noticed some issues when scheduling YouTube Shorts, like hashtags or punctuation getting stripped out. You also cannot attach a related video, which we try to do on all Shorts. Analytics are also pretty basic, focused more on vanity metrics than deep insights.
These glitches weren’t deal-breakers, but they’re worth noting.
Results and Verdict
Using GoHighLevel Social Planner let me centralize content scheduling without paying for another tool. It worked especially well for LinkedIn, where my reach outpaced other platforms.
For solopreneurs or tiny teams who want everything under one roof, it’s a smart choice. If you live and breathe analytics or need advanced features, you may want to pair it with a specialty tool.
Final Takeaway
If you’re already using GoHighLevel, the Social Planner is a no-brainer. It won’t replace every scheduling app for every scenario, but it’s powerful enough to simplify content marketing and cut costs for small business owners.
