What if I told you that your next big leap in revenue doesn’t require a new offer, a new marketing plan, or working more hours?
One of my clients went from making $15K per month to over $35K per month—in just two weeks—without launching anything new. All he did was implement one simple monthly habit. And no, it’s not sexy. But it is powerful.
This post will walk you through the exact method we used, the mistakes we uncovered, and how you can apply it to your own business. Or if you’d rather watch than read, check out the full breakdown on YouTube below.
The Habit That Changed Everything: Tracking KPIs
Meet Robert. He helps professionals overcome their fear of public speaking, but when he came to me, his revenue had dropped to an all-time low—and he couldn’t figure out why.
We didn’t change his offer. We didn’t tweak his funnel. We didn’t add a fancy new strategy.
We taught him to track and analyze his KPIs—his Key Performance Indicators.
Once he did, he jumped from a $15K month to $27K… then to $35K… and he’s continued to grow from there.
So what are KPIs? They’re the numbers that tell you how your business is doing. But more importantly, they tell you why it’s doing that way. When you understand your numbers, you know which levers to pull to boost performance and profits.
The 3-Step Process That Turned It Around
Here’s how it’s done:
Pull the right data
Learn how to read it
Make one change at a time based on what the data is telling you
When we reviewed Robert’s numbers, two red flags stood out:
VSL conversions had dropped four months prior. He had updated the video sales letter and landing page thinking it would improve conversions. It didn’t.
Google Ad costs had jumped due to a new pharmaceutical on the market—one that targeted his audience with massive ad budgets.
The fix? We reverted his VSL to the older version and optimized his ads with stronger positioning—like emphasizing his drug-free approach and a 99.2% success rate.
Same funnel, better data = better results.
Why You Need a Monthly “Money Date”
If you want results like Robert’s, you need to commit to a monthly habit I call the Metrics + Money Date.
Originally coined by author Bari Tessler, a Money Date is a dedicated time to:
Do your bookkeeping
Review your income and expenses
Pull in and analyze your key metrics
But we’re not doing it the boring way.
You’re going to make it fun. Light a candle. Pour your favorite drink. Put on music. Eat chocolate if it helps. The point is to create a positive association with data so your brain doesn’t run from it.
What to Track (And What Not To)
You don’t need to track everything. (Ask me how I know. 😅)
Start with the basics:
Revenue from all sources: track monthly and year-to-date totals.
Profit margins: Revenue minus cost of goods sold, divided by revenue.
Funnel performance: Ads, sales pages, email opens, call booking rates—whatever path leads to the sale in your business.
Here’s why this matters:
A client of mine was selling $5K social media packages… and losing $200 per sale. They were spending 80 hours on each project at $65/hour in labor. When we streamlined their systems and cut the time to 25 hours, their profit margin jumped to 67%.
You can’t fix what you don’t see.
Where Do You Get This Data?
You probably already have access to most of it:
Google Analytics
Facebook Ads Manager
Your CRM or email software
Manual tracking for things like sales calls or proposals
If you’re unsure how to find the numbers you need, this is a great time to bring in a tech expert—or explore tools like my free guide, Data Gives Direction, which breaks down what to track for different types of funnels.
Avoid These Tracking Mistakes
Here’s what NOT to do:
Don’t track everything. It leads to overwhelm and analysis paralysis.
Don’t ignore trends. Seasonal patterns (like the July slump in many industries) are normal—but you’ll only know they’re normal if you track long enough to see them.
Don’t forget to update your goals. If your conversion rate is already great, shift your focus to the next KPI that needs attention.
Ready to Start?
Here’s your challenge:
Block off one hour this week for your first money date.
📊 Pull your numbers
🥂 Set the mood
📈 Pick ONE metric to track
🔁 Repeat monthly
Even if nothing dramatic happens the first time, you’re building the habit—and that’s what leads to breakthroughs like Robert’s.
Remember:
Data gives direction.
Your numbers won’t lie to you.
And the more you love your metrics, the more they’ll love you back.
Want help getting started?
👉 Download the free Data Gives Direction guide or join us inside Breakthrough Boss®, where I’ll show you how to turn CEO-level habits into serious revenue growth.
