Step 1: Know Your Numbers

You can’t hit a goal you haven’t defined.

To make $1,000, you need to know how many sales that means based on your price point. Simple math:

• Selling a $100 product? You need 10 sales.

• Selling a $10 product? You need 100 sales.

Take a second to do the math for your own offer. This is the foundation for everything that follows.

Step 2: Pick a Sales Method That Fits YOU

Not all sales methods are created equal—and not all are right for where you are now.

There are two main approaches:

🔹 High Touch Sales

These include:

• Sales calls

• Webinars

• DMs

• In-person events

High touch = more time investment, but much higher conversion rates (anywhere from 10% up to 70%+ with the right skills and trust). This is great for beginners looking to generate quick cash with fewer leads.

🔹 Low Touch Sales

These include:

• Sales pages

• Video sales letters (VSLs)

• Ads

Low touch = less time from you, but lower conversion rates (often 0.5–5%). They rely on things like:

• A compelling offer with strong perceived value

• Social proof (reviews/testimonials)

• Strong sales copy that mirrors a sales conversation

📊 Example: If your conversion rate is 10% and your offer is $100, you’ll need 100 leads to make $1,000. But if your funnel only converts at 1%, you’ll need 1,000 leads.

That’s why I typically recommend starting with high-touch sales. You need cash first. Then we build out scalable, lower-touch funnels once you’ve got some stability.

Step 3: Find Leads Without Spending a Dime

You only have 3 options when it comes to getting leads:

1. Connections

Think: outreach, referrals, networking

• ✅ Fast

• ✅ Cheap

• ❌ Time-intensive

• ❌ Not scalable

Perfect for getting cash in the door quickly—especially if you’re newer and need to build relationships and proof.

2. Content

Think: social media, YouTube, blogs, podcasting

• ❌ Slow to start

• ✅ Cheap

• ❌ Time-intensive

• ✅ Scalable (when done well)

Content takes patience and consistency—but over time, it becomes your unpaid sales team.

3. Ads

Think: Facebook, Instagram, YouTube ads

• ✅ Fast

• ❌ Expensive

• ✅ Scalable

• ⚖️ Steep learning curve

Ads are the fastest and most scalable, but require budget and trial-and-error. That’s why I suggest using them only when you’ve validated your offer and have capital to test.

🔁 There’s no perfect option—only what works best for your time, budget, and skill set.

If you want to hit your first $1K fast? Start with connection-based outreach. Talk to people. Ask for referrals. Get visible.

Step 4: Identify the Skills You’re Missing

Finally, ask yourself: What skills do I need to make this happen?

If you’re leaning into high-touch sales, you might need to learn:

• Sales conversations

• Handling objections

• Relationship marketing

If you’re leaning into content or ads, you might need:

• Copywriting

• Marketing strategy

• Funnel building

• Audience research

The fastest path = using the skills you already have.
The sustainable path = building the skills you’ll need to grow.

You don’t just want to make your first $1,000. You want to keep going beyond it—and that means closing your skill gaps as you go.

Want Help Making That First $1K (and Beyond)?

Inside my program Breakthrough Boss®, I walk you through every step—from pricing and audience-building to funnels and content that actually converts.

If you’re not quite ready for that, grab a free seat in my next class: Profits, Not Problems. You’ll learn the 5 common mistakes holding you back and how to fix them.

👉 Save your seat here

And if you made it to the end of this post, I want to hear from you:
💬 What does your business do?
🔍 How will you get your leads?
🎯 What skills do you need to work on?